Putting Portuguese fashion back on the map
Inês Lebre is a business savvy, fashion-focused entrepreneur. A woman with a plan.
As a native Lisboner, Ines has witnessed first hand a steady flow of the brightest creative talents from Portugal relocating to established fashion capitals such as London, Paris and New York.
This highlighted the need to launch a new brand, one that offered an opportunity to bridge the gap in the industry and reinvent Portuguese fashion for the global market - and with it lure back top talent.
Growing international hype around Portugal has started to bring local artisans back into the spotlight. Inês worked to create a brand that represented the best of what the country had to offer creatively – namely stunning craftsmanship – coupled with a striking new, avant-garde flair, bold colors and edgy, forward-thinking design.
One year later, INLU is the result; a collection of sophisticated footwear that playfully introduces Inês’s vision of the new Portuguese cool.
Know more about our story.